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New Hope Publishers signs with new sales representation

(Birmingham, Ala.) – Dec. 29, 2008 – As New Hope Publishers, the general trade publishing arm of national WMU, continues to grow its three missional product lines, the publisher announced new partnerships today with new sales representatives who will take New Hope titles to a broader market.

Jim Walthour, founder of JMS marketing and sales in Greensburg, Pa., will represent New Hope publications to Christian Booksellers Association (CBA), American Bookseller Association (ABA), key accounts, general trade bookstores, wholesalers, and independent and church bookstores.

“New Hope’s books address a wide array of contemporary issues that are geared to meet the needs of women, men, families, and churches,” Walthour said. “We are very impressed with the great line up of quality authors in New Hope’s camp and are looking forward to introducing the titles to retailers who are only partially familiar with the New Hope line.”

“The missional nature of New Hope’s publishing platform provides readers with genuine spiritual encounters from authors who are truly committed to personal and corporate renewal,” Schultz said. “I am looking forward to helping them extend their reach around the world.”

Jay Echternach, director and founder of Walk-Off Sales in Gresham, Ore., will represent New Hope to Amazon and mass markets such as Costco, Target, Wal-Mart, and others.

Until now, B&H Publishing Group based in Nashville, Tenn., represented New Hope titles in the U.S. and international marketplace.

“For years, the B&H sales team has enjoyed taking New Hope products to the market,” said Craig Featherstone, senior vice president of sales, B&H Publishing Group. “Under Andrea Mullins’ leadership, the quality of content and depth of line has positioned them for broader ministry in the larger marketplace. To make that possible, they needed greater direct ownership of the customer relationship.

“As sister entities within the SBC, we will continue to enjoy a close friendship,” Featherstone added, “but it is with every confidence that their new structure will better position them for improved service to accounts and greater ministry impact on the end consumer.”

Wanda S. Lee, executive director for national WMU, said she also was grateful for the close partnership New Hope has had with the staff of B&H Publishing Group. “We are grateful for the opportunity to partner with B&H all these years and learn good and effective publishing practices. As we continue to expand our missional product lines and operate New Hope as a full-fledged publishing arm, we are excited about the potential for growth this new sales representation can provide as we focus on encouraging readers to be radically involved in the mission of God.”

Earlier this month, New Hope Publishers announced that STL Distribution North America began providing fulfillment services for all New Hope titles and products as of Dec. 1. STL’s global operations form the largest Christian distributor of Christian resources in the world.

“We are anticipating the next phase of growth for New Hope, and we can’t wait to see what God has in store for us,” said Andrea Mullins, New Hope director/publisher. “Our new sales and fulfillment partners have been working with us to prepare for the coming year. They share a common mission with New Hope, and have years of experience and expertise that have already enhanced the plans for 2009 and beyond.”

Our Mission: New Hope Publishers provides books that equip, encourage, and challenge readers in areas that are relevant to current issues of Christian living and serving. New Hope offers three product lines: New Hope Arise—Inspiring Women. Changing Lives; New Hope Impact—Engaging Believers in a Missional Community; and New Hope Grow—Faith-Building Bible Studies and Teaching Resources. Visit the New Hope Web site at

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